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Vegan Cruelty-Free FDA Approved Formulations Non-Toxic Peptide-Infused Hyaluronic Acid Vegan Cruelty-Free FDA Approved Formulations Non-Toxic Peptide-Infused Hyaluronic Acid
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nü Formula
The Formula

Science Meets Beauty

Peptide Complex

Our proprietary blend of palmitoyl tripeptide-1 and tetrapeptide-7 stimulates natural collagen production for visibly plumper lips over time — no irritants needed.

Multi-Weight Hyaluronic Acid

High molecular weight HA creates a moisture barrier on the surface, while low molecular weight HA penetrates deep for 12+ hours of continuous hydration.

Long-Term Nourishment

Unlike traditional lipsticks that dry and damage, nü actually improves your lip health with every wear. Your lips will feel better at the end of the day.

Clean & Certified

FDA Approved Formulations. 100% Vegan. Cruelty-Free. Non-Toxic. Paraben Free. Sulfate Free. Phthalate Free. Free from 1,400+ restricted substances.

What's Next

The Non-Toxic Cosmetics Store

A complete beauty ecosystem — arriving soon.

01
Lipstick
02
Lip Care
03
Face Care
04
Hair Care